The CMO Room
Chief Marketing Officer thinking, in your corner.
Mentorship, advisory and coaching, made hands-on for 6 weeks.
A 6-week incubator for female founders and female business owners

A Global Marketing Brain behind the world's biggest start-ups. Yours for 6 weeks.

The CMO Room starts Tuesday 1 December.
Join the CMO Room → $997 AUD · one payment
6 live sessions Private WhatsApp group Hands-on AI guides and automations Hands-on, results-driven marketing
Doors close Sun 29 Nov, midnight AEST
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Alexis Fenton, fractional Chief Marketing Officer and launch strategist
A 6-week incubator for female founders and female business ownersready to grow, evolve and expand their marketing and business.
World building, marketing strategy, owning your community, knowing your AI, positioning, launches, creative direction, founder-led content, go-to-market, growth and your next market.
We need to talk 👀

Let me take the load. No more making every big call alone.

You have the vision. What you need is a senior marketing brain beside you, without the full-time salary. That's the room.

Six weeks. A small, kind circle of female founders. Your business, front and centre.

Your six weeks, at a glance.

Start here

Where does your marketing need to fix, evolve or scale?

1 · Which season are you in?
2 · Tap everything you'd love a hand with
How the six weeks work

The 6-week incubator flow. Jump to what you need.

Alexis shapes each live session to the group, but we follow one impactful, interactive digital workbook. We shape it around the group and your needs, and you’re free to work through it in the order that suits you.

Tue 1 DecTue 8 DecTue 15 DecTue 22 DecTue 5 JanTue 12 Jan
Onboarding. Done.We start with you: your business, your goals, where you are now. Everything below is built around it.
Straight from Alexis's toolkit

Four AI guides. Yours to keep.

The real systems Alexis uses in her own work, set up for your business and your voice.

New assets, templates and prompts, weekly. When Alexis builds something, she shares it with you.

Swipe to see all four →

Alexis Fenton standing in a doorway, smiling
Meet Alexis

I started in small business. I know what a tight budget feels like.

Most of my career has been in small businesses and start-ups, with budgets from the leanest to the biggest. What I've learned: you can expand creatively rather than spend more. That's what I bring to yours.

I work with founders, marketers, business owners and C-suite leaders.

Service-based, product-based and personal brands, across beautytraveltechentertainmentfashionprofessional servicestourismfood and beveragehospitality

Connect with Alexis on Instagram↗ Connect with Alexis on LinkedIn↗

Where Alexis has been featured

On the mic
The Founders TableCurated Women: In Conversation with Alexis FentonRebecca Adehill ShowSpark Founders PodcastDr Golly and the ExpertsCIBYAC PodcastAngel Activists: Called to Cause Podcast
On stage
SXSW, Technology PanelistBeauty Expo AU, Start-Up Creative HostSwimming Australia, Olympian Branding WorkshopAdNews, TikTok Panelist
22+years in start-ups, all across the world
10,000+person viral launch for a service-based business
300%month-on-month start-up growth for a service-based business
300K+personal brand audience, combined across socials
4markets, start-ups to large corporations
USAUKSE AsiaAustralia
Do the maths

What's the most expensive marketing mistake you've made?

A missed launchA wasted ad budgetA hire that didn't landA system you installed and never usedA mentor who wasn't the right fit
$
Pop in a number and see.
The VIP add-on

Maximise your 2027 goals.

+$497AUD

Bespoke Strategic Expansion

Even more one-on-one. Three hours, just you and Alexis, at a time of your choosing across your six weeks.

  • Three hours, one business. Yours.
  • Hands-on coaching, live, not theory
  • Bring the roadblock. Solve it in the room.
  • Leave with the next moves underway
Add it to my place
Your place is waiting

Book your place in the CMO Room now. 2027 is going to look entirely different.

Doors close Sunday 29 November, midnight AEST
00days
00hours
00mins
00secs
The CMO Room6 live sessions, private WhatsApp group, the 4 AI guides and every new asset, template and prompt along the way.
$997

Pick your week:

Your total$1,494AUD

Join the CMO Room · $1,494 AUD →

One payment · starts Tuesday 1 December. Small group on purpose. When the doors close, they close. Questions? hello@brandfluff.com.au

A reminder of your six weeks

Good questions

Questions to help you say yes.

Who is the room for?
It's a 6-week incubator created for female founders and business owners, at any stage, in service, product or personal-brand businesses. If you want to grow, evolve or expand your marketing with someone senior beside you, this is your room.
What is a Chief Marketing Officer?
The most senior marketing leader in a business. The person who owns brand, strategy, growth and creative, and how they fit together. Most founders can't hire one yet. This room gives you that level of thinking without the full-time salary.
How many people are in the room?
Small, on purpose. The group is capped so every business gets real attention instead of getting lost in a crowd.
What happens on the live sessions?
We work through what's actually happening for the group across marketing, strategy, creative and AI. Expect hot seats, open Q&A, strategic direction and honest feedback, all tied back to your digital workbook.
What are the AI guides?
Four guides built from the systems Alexis uses: Design Your Claude, the Automated Pitch System, Design System Setup, and Higgsfield + Claude. They're yours to keep, and Alexis shares new assets, templates and prompts weekly.
What is the VIP add-on?
Bespoke Strategic Expansion: a private three-hour, hands-on session with Alexis to problem-solve and take immediate action on your business. It's $497 AUD on top of the room, at a time of your choosing across weeks 3 to 6.
What if I can't make a session live?
Life happens. Let me know in the WhatsApp group and I'll make sure you can catch up.
Is this mentoring, advisory or coaching?
A bit of all three, made hands-on. You get the senior perspective of mentorship, the strategic direction of advisory and the accountability of coaching, applied to your actual business over six weeks, with 22 years of experience behind it.
Clear thinking. Keep going.Build my place →
The CMO Room$997 AUD · starts 1 December
Join the room